NOTE: We are currently using the MyFaces continuum server since we do not yet have our own Shale zone setup.
Step 1: Add the shale master pom. Change the default build options to clean install deploy.
Step 2: Add the framework pom. This will cause all of the modules within framework to load. It also seems to add duplicate entries for some of the projects (probably a continuum bug.) Just delete them. Again change the build options to clean install deploy.
NOTE: The projects that require a profile will not be built (design, apps, etc.) and that's the way you want it.